After reviewing a range of artist photos, I was immediately attracted to the photo we ended-up using on the cover. It had the feel of an old-school soul record, and being a live shot, the sort of authenticity that is hard to achieve with a staged photo shoot. I tried a number of trippy treatments for the image, but in the end, the artist wanted to keep the feel more natural so I treated the image to look aged and added some texture. To offset this, we decided on a modern font choice since the release is a contemporary hip hop album – we wanted a tip of the hat to an old soul record but not slavishly mimic one.
Inside the digipak, I used retro tone drop-out treatments on all photos – a popular technique in graphic design from the 1960s. I also introduced painterly brushstroke textures both in an abstract way, such as on the Disc art, and also as part of the tone drop-out effect on the photo on the inner sleeve, which gives an illustrative feel.
In addition to the CD Packaging and Digital Booklet artwork, we also designed the Tour Poster and Online Promotions.
